Though producing record profits, it faced controversies while losing market dominance to a range of up-and-coming rivals like Google and Apple. Gates eventually quit his CEO role in 2000 to pursue a life of philanthropy, and the company struggled for a time in the following decade.
The company has been ruthless in using its financial might to turn the screws on smaller competitors, and in increasing its market share. Many projects ultimately failed, yet its influence grew with each passing year, becoming a major player in a range of markets.
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They struck gold with the popular MS-DOS operating system in the early 1980s, followed by further successes with the release of Windows in 1983, MS Office in 1989, and Internet Explorer in 1995.īy the mid 1990s, it had become the most prominent software and hardware company on the market, and attempted to diversify with the original Xbox (2001), and Windows Mobile (2003). Microsoft was founded by Bill Gates and Paul Allen in 1975, when the two tech wizards wrote programming language for the Altair 8800 microcomputer. It’s a hard task, considering their reach, but we’ve prepared a guide with a number of ethical alternatives to popular MS products, as well as some of the best reasons to stay away from their services. Having made a number of questionable ethical decisions over the years, it’s no surprise that a growing number of people are attempting to avoid the company entirely. It’s a startling position considering the company’s struggles back in 2012, posting their first ever quarterly loss after a series of disappointing ventures. This 14% increase on the previous year helped it displace Apple as most valuable US company at the time.
Microsoft is one of the biggest tech companies in the world, recording $126bn in annual revenue for 2018.
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